If there's one kind of company that knows how to rebrand, it's an unsuccessful MLM after having a career-ending scandal breaks out.
In this industry, it's the oldest (and most obvious) trick in the PR book. But only a little scandal never hurt anyone, right?
Ava Anderson has bounced straight back from the run-in with the USDA in the proper execution of a brandname, shiny new MLM: Pure Haven Essentials.
Seem sensible? In any event, here's the total review on Pure Haven Essentials.
Overview
Pure Haven Essentials is just a rebranding of Ava Anderson, which shut down after multiple USDA investigations into the organization that found toxic chemicals within their products…despite their slogan being “quality products without harmful chemicals & rdquo.
Not just that, but they had been marketing their essential oils as “organic” in violation of USDA rules and regulations.
Well, the organization wasted no time. They shut down on January 26 2016, and re-launched on February 12 ( 3 weeks later) as Pure Haven Essentials.
Now they're already back at claiming to be USDA Organic Certified. Luckily, this time around it seems to be legit, and they already passed a fairly rigorous audit done by Oregon Tilth Certified Organic.
Their application to be part of the Direct Selling Association continues to be pending.
Since re-launching they seem to own replaced their leadership a lot more than once. Joe Ochoa was announced as their latest CEO in May of 2016. Before that, he co-founded and ran South Hill Designs, a $30 million direct sales company, for pretty much 4 years.
According to his LinkedIn profile, he's only their interim CEO, so that it seems like the organization continues to be in a significant transition period and probably won't be stable for a while. The CEO himself states that Pure Haven Essentials is “in distress due to the sudden departure of family ownership & rdquo.
However, he's already bumped their revenue up from $15 million to $20 million, which counts for something. Maybe he is able to turn the organization around.
How much does Pure Haven Essentials cost?
It costs $99 to join and purchase the Pure Havens Essentials Business Kit, which include a small number of products that may be sold.
Additionally, you should do at the very least $300 PV per month to stay active.
Recap
Overall, they've got a legit compensation plan. Not just can it be transparent and fairly simple, however it clearly focuses some attention on personal product sales and not just recruitment. The fact even the best rankings have to keep selling $1,000+ in product per month means this MLM is less scammy than many.
Run-ins with the USDA before regarding toxic ingredients are pretty alarming, though. Hopefully they've got that looked after completely, but it's still only a little early to say.
But you've GOT to produce a HUGE downline to complete well in any MLM, and that's hard enough to complete at very well-established companies with perfect records.
Trying to complete it at a company with an enormous red mark on the record would be nearly impossible.
But if you like automated ways to build passive income https://www.scamrisk.com/pure-haven-essentials/, there are better ways.
